One of the most common questions that freelancers ask themselves is ‘Do I really need a website to be successful?’ The answer is always YES.
The production process has changed significantly over the past 10 years, where new, faster ways of working make perfect sense. Clients are looking for the best freelance, on-demand creators to make impactful content at scale. So, this is where you come in.
Almost everything today is done on the internet, so your online presence is your no.1 marketing tool to get yourself recognised by leading brands and media agencies. Now is the time to get a website started and, for those of you that already have the website thing done, perhaps you should assess whether it’s doing the job?
Our Top Tips for creating your own website
1. Choosing the right web builder – When it comes to building a website, you can either choose to do it yourself or hire someone else. Do-it-yourself websites are the most cost effective method and are very easy to customise, whereas hiring a web designer can cost a lot of money if you’re just starting out.
2. Your portfolio – This is the part where you can show off how good you really are. Be sure to categorise each section of your portfolio if you have a variety of experience in e.g. motion, stills, animation etc. Make it even simpler for clients by splitting each section into categories e.g. commissioned / personal or into product, automotive, fashion etc. and clearly label what role you played on each project.
3. About you – Use this section of your website to help people remember your website easily and understand what you do at first glance. You don’t need to make this too descriptive, keep it short and simple. Things you could include:
- Your qualifications / training you have received
- A quick mention of what clients you have worked for
- A short biography of your professional experience
- An ethos can demonstrate your style of working to clients (but this isn’t necessary)
4. Clients, clients, clients! Any freelancer can create their own website and claim they are the best creative in the world. But what will really make you stand out and add credibility to your website? Clients. Don’t forget to list all of the clients that you have worked for, whether well known or boutique media agencies, they will all give an insight into the kind of projects that you are best suited to. For extra brownie points, collect reviews from anyone you’ve worked with as these are incredibly helpful and will serve as recommendations once displayed on your website.
5. Contact information & social media links – Your website should show clients all of the information that they will be looking for, so try to keep it as simple and clear as possible. Your contact information e.g. email, phone, name and links to your professional social media pages should be available on every page.
6. Professionalism – Finally, keep it professional but don’t lose your personality. Since you are representing yourself, you want clients to take you seriously but as this website is personal to you, the overall tone, voice and content should reflect your own personality.
Trigger Studio spotlight – Matt Geeling is an advertising photographer, videographer and high end digital retoucher. We loved his online portfolio and wanted to share his as a great example to take inspiration from!
Your Trigger Studio Portfolio
Now that you’re a website creator wizard, why not take it one step further by landing yourself a great job.
You may already be familiar with what we do at Trigger but just give you a quick overview, we help creatives just like you find their next creative job. We work with clients such a Tesco, Audi, Renault, Panasonic, Capital FM and many more. Once they send us a brief, we use our search tools to select the right studio creator for the job.
So why does completing your Trigger profile matter?
When your profile is complete with updated skills, experience, relevant webpage links and showcases examples of your best work, your profile will have increased visibility. This means that you’ll be more likely to be recommended for a job.
Remember, the more information that you provide us with, the better your chances will be of working on some of the incredible projects that we have lined up!
Follow this link for our simple guide to completing your profile.