Trigger appointed to the Cedar/Tesco roster


Posted by Trigger

Trigger joins Tesco/Cedar roster of innovative new content suppliers.

When we heard that Tesco’s content agency Cedar Communications were looking to shake up and streamline their suppliers, we knew that we could help!

Cedar Communications were looking for suppliers that could bring something new and interesting to the table, whilst matching the quality and aesthetic of their current output. We’re delighted to be on board and we’ve hit the ground running, creating six pieces of video content in two months.

Trigger Studio, our community of 3,500 creatives, enables us to put together a crew reactively, giving us the agility and speed to find the creative talent they need. Talent is vetted by our producers, who create a shortlist which is presented to the client within 24 hours. With feedback from the client, we are able to create a bespoke production team with exactly the right food industry experience.

Our workflow platform, Trigger Hub, enables crews, art directors and stakeholders to connect instantly, share assets easily and collaborate remotely. Hub is an integral part of the process which enables us to deliver content faster and more efficiently than other suppliers.

We’ve created six pieces of video content for  Tesco so far, with more on the way. Check out our first recipe video for Derek Sarno’s Wicked vegan mushroom carbonara below and let us know what you think!

About us

Trigger is a Brandtech company that is revolutionising the way brands create and produce advertising content. Our mission is to help brands do their marketing better, faster and cheaper.

Our solution is enabled by technology and powered by creators. Our Brandtech platform has two key components: our content creation technology, Hub; and our network of 3.5k professional content creators, Studio. Combined, it’s an all-new way for brands like Tesco, Renault and Capital Radio to create content on-demand and at scale.