Case Study - Capital's Summertime Ball
The Summertime Ball is Capital's biggest event of the year. They asked us to generate awareness, excitement and engagement with an audience that couldn't attend the event. So we turned 80, 000 fans in to the stars of the show in a UK first, delivering a real-time brand and UGC out-of-home campaign that generated event-day exposure to over 45 million people. Not bad for 10 days work!