Studio Spotlight: Abbie Lankester


Posted by Trigger

Studio member Abbie Lankester is a digital designer with an integrated background. With over ten years’ experience, Abbie’s clients include Sainsbury’s, Burberry, Dulux and Cadburys. We caught up with her to find out what she’s up to right now.
Hello, who are you and what do you do?
Hi, I’m Abbie and I design things, mostly websites.
What’s your favourite thing about what you do?
I love that I’d still be doing it even if it wasn’t my job. It’s my hobby and my job in one, which I feel pretty lucky about.
How did you get in to the industry you’re in? Did you study it or teach yourself?
I loved art my whole life, and so it was always what I wanted to build my career around from day one. I did an Art Foundation course after college, and focused largely on graphic design because that was what I enjoyed the most. I then went on to study Graphic Design and Advertising at Bucks uni. Totally separately, I had started to teach myself how to write HTML when I was in my teens, and so it just felt like a natural progression for all my interests to join together to help each other out.
How do you feel about working as a freelancer vs. being employed full-time. Which do you prefer and why?
I really enjoy freelancing. I’d genuinely say the only pro to full time employment is holiday pay. Haha. Unless there’s an agency out there where I can work in my pyjamas, have my dog with me, and not be judged for how many packets of Doritos I get through in a day…in which case, call me!
Show us a piece of work that you’re really proud of and tell us about it!
I’d really like to show you the website I’m working on for the actor Jonathan Lipnicki. I’ve been working with him for over ten years now and the upcoming website is something I’m really excited about. Unfortunately it’s still in the early stages, so I can’t reveal anything yet. Another piece of work that I’m really proud of to this day is the website I designed for Activities Unlimited, an organisation who provide short breaks and leisure activities for young people with additional needs. It was back in 2013, so a little while ago now, but I really enjoyed working for such a great team and feeling as though my skills were being put to the best possible use. Also, it won the CIM Marketing Award in the Not for Profit category that year, which really felt like the recognition everyone deserved for the hard work that was put in from start to finish.
What’s the most challenging thing you’ve ever done?
In terms of my work life, I’d say that going freelance was really challenging. Although totally worth it. But it’s a big step to take away the safety net of regular employment.
Do you have a few words of wisdom you’d like to share to inspire other creatives out there this week?
Hmm. It sounds reeeally cliche, but stay true to what you believe in. This industry can take you in the wrong direction pretty easily, so I’d say don’t take on that brief that you don’t agree with just because it’s a month of work. It will only ever take you down the wrong path. Take the two weeks work on the brief that means something to you.

The Trigger Studio is our curated community of over 3500 hand-picked content creation professionals. To find out more about how Trigger can help you find the right creative freelancer(s) for your project, call us on 0203 865 2176 or email hello@thisistrigger.co.uk